What’s the best marketing tool for your Small Business?

What’s the best marketing tool for small business?

I asked this question of Bizniche2Bizniches’s @kendamorrison, her answer:

YOU!

She responded in a blog post that covers how you can use your heart, eyes, hands, and feet to market yourself in your community. Don’t take my word for it, go check it out for yourself here: http://www.bizniche2bizniche.com/?p=392 These are thing we all probably already know, but it seems we always need to hear them again!

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Zemanta, a gift from the Bloggess

Image representing Zemanta as depicted in Crun...
Image via CrunchBase

I should start by saying this is not in any way endorsed by the twitter user TheBloggess, I simply thought that if bloggers had a deity, it would be a woman. (Just like Christians) If you’ve never heard of Zemanta, don’t feel bad, neither had I until this week. I found this great tool while looking for something to find all of the phrases in my post that corresponded to wikipedia articles and create links to the articles, Zemanta does this and a lot more!

Zemanta finds context sensitive links, images, and even other blog entries that relate to the post you’re working on. It’s quick, easy, and free! Check it out at zemanta.com

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I Anseled it!

I guess everyone has their own set of heros, and when I do something that I think that one of them would do, I get excited! Last night on the way home from our family’s Thanksgiving gathering, I was greeted with the following scene:

I immediately asked myself WWAAD? (What Would Ansel Adams Do) causing my sweetie much anguish as I slammed on the brakes and navigated to the side of the road. I’m not claiming to have captured the scene as well as Ansel would have, but I knew, in that moment as I stood on the brake, This IS what Ansel would do :)

What hero in your craft do you compare yourself to, using them as a measure of excellence

Where I took it:

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Continuous Lighting; The Pro’s best kept secret: Part 3

Cheap, Quick, & Portable

In this post I will cover a few things that you can re-purpose into great continuous lighting tools. These are things that anyone can do, there is no special talents required, and most of the components are very inexpensive. I will specify sources in the U.S., and I hope most of this stuff is available wherever in the world you’re viewing this from.

Brooder lamps

These are some of the most versatile, inexpensive, and usable items you can buy for your continuous kit, 4 of these with 100 watt equivalent CFLs is enough to make GREAT portraits. In the U.S. you can find these brooder lamps in Home Depot or Lowes. Their lightweight clamp design makes for easy mounting, just clamp and go. The aluminum reflectors can be a bit harsh alone, so I covered mine with a lightweight nylon “kitemaking” fabric. This drops the output slightly, but creates a beautiful, large emitter for the light, making incredibly soft shadows perfect for portraits. I sewed what resembled shower caps with the nylon and and elastic around the edge, making socks that I can just slip on when needed, however, a big rubberband is all that’s needed to secure the nylon on the dish.PVC pipe is a cheap support system, you can build a framework that can be broken down into modular components.

Halogen Worklamps

If you need a LOT of light, and don’t care about heat or color temperature, halogen worklamps provide lots and lots of light on the cheap. With most bulbs being 500W and >90% of that going to heat, these things do get hot, and should not be used around children, or anything else flammable! I was able to pick up locally at a discount hardware store a single 500W fixture with bulb for $10, that’s cheap! 500 Watt Halogen Work Light – Amazon.com The nice thing about this light is that it can be thrown for a pretty good distance, but it does radiate at a pretty wide angle. I used a light just like this, mounted to a ceiling for an ambient light at a concert. I used an amber gel to make it blend in with the rest of the accent lights, but still put a lot more light on the subject.

These are just a few of the readily available quick and dirty continuous lighting hacks, my next post will deal with putting together studio lighting equipment.

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